Our measurements are samples of non-deterministic systems. Every share we show carries a confidence interval, and our methodology explains exactly how each number is computed. Two commitments follow from that:
Revenue figures are modeled, not measured. Any “modeled opportunity” or money estimate is derived from your own inputs (average order value, conversion rate) and public demand estimates. It is a planning aid, not an accounting fact, and it is labeled that way in the product.
We never guarantee placement in AI answers. Nobody can. We show you where the odds are, what changed, and whether a change is statistically distinguishable from noise. If a vendor promises you a guaranteed spot in ChatGPT’s answers, be wary of that vendor.